Pour a Little Out for Tupac.

Thirty years after ‘2 of Amerikaz Most Wanted,’ we’ve unveiled a special Cali by Snoop release honouring the iconic collaboration between Snoop Dogg and Tupac Shakur. At the heart of the campaign is a deeply personal tribute from Snoop to his fallen friend, reflecting on their friendship and creative legacy. The film closes with Snoop pouring a little out for ‘Pac - a symbolic gesture of remembrance that Tupac helped make part of hip-hop culture.

Led by Snoop, this is more than a product launch. It’s a cultural moment and we’re inviting everyone to pour a little out for ‘Pac.