How Cali by Snoop won the AFL Grand Final Weekend

Snoop Dogg came to Australia to be the AFL Grand Final entertainment - but he wasn’t available ahead of the big day for the brand he fronts, Cali by Snoop. So with just six weeks to act, we brought the next best thing: his doppelgänger.
Supported by rapid OOH and a post-Final Encore gig, a real-world “deepfake” sparked nationwide speculation and turned a fleeting cultural moment into measurable results.